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December 9, 2002
By: TOM BRANNA
Holiday shoppers spent $6.2 billion online in November of 2002, soaring 22% from last year, according to the eSpending Report from Goldman Sachs, Harris Interactive and Nielsen//NetRatings.Bargain-hunters have found the Web to be a solid resource for deals. Forty percent of the shoppers surveyed in November said that item price was a key reason in choosing to shop online versus a physical store. Wider selection and product comparison were also contributing factors.According to the eSpending report, books, music and video/DVD is a hot category again this year. Amazon continues to dominate the category, claiming a 35.2% share of purchases made. eBay captured an increase in share of shopper’s wallets for the category, more than doubling since 2001. Barnes & Noble drew nearly 9% of the market share, while Walmart.com increased its share to nearly 3% this season.The report was based upon a weekly national survey of more than 750 randomly chosen online shoppers over the age of 18 from Harris Interactive’s online panel of survey respondents.
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